HTML5 clickTag and exit validation

HTML5 clickTag validator for ad creatives before upload

Find missing or malformed click handlers before AdOps uploads an HTML5 banner. Ad-Preflight checks clickTag implementations and supported exit patterns, then can repair safe common cases.

The short version

The ad displays correctly, but the platform reports that it has no valid clickthrough or the click does not lead to the advertiser landing page.

What Ad-Preflight checks

  • Presence of clickTag variables and click handlers
  • Supported Sizmek Enabler and Adform Exit API patterns
  • Click target wiring and common malformed references
  • Runtime click behavior when Deep Audit is enabled

What it cannot guarantee

  • !It cannot verify the final URL after platform macro substitution
  • !It cannot certify that the landing page is crawlable, available worldwide, or policy-compliant
  • !Campaign Manager 360 rich-media creatives may require Studio Enabler exits rather than clickTag

Run it in the desktop app or CLI

Designers and AdOps can drop a campaign folder into the desktop app and follow the visual report. If you work in a terminal or CI pipeline, the same checks are available through the CLI.

  1. 1.Run the validator against every size in the campaign folder.
  2. 2.Inspect the finding and the exact handler pattern in the report.
  3. 3.Use --fix only when the repair is marked safe, then test the click in preview.
  4. 4.Keep the original backup and upload the generated package.

CLI equivalent

npx @ad-preflight/cli package ./my-ad --fix

Platform reference: Google: guidelines for HTML5 display creatives

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